Samantha Pfeffer

About Me

I am a recent graduate from Muhlenberg College. I graduated with a degree in Media Communication and a minor in Business Administration. I am excited to kick off my career journey in the social media world. I am passionate about working in this field because I have seen the power of social media to bring people together, to influence them, and to communicate messages. I enjoy working with all platforms to develop captivating content, from Instagram posts, to writing captions, to reels and TikTok videos. I am excited about working with different brands to create compelling social media to tell their stories.

Growing up, school was hard for me. I was diagnosed with dyslexia at a young age. At the start of college, the word "essay" was enough to spark anxiety. I'd feel frozen, staring at a blank word document with the cursor blinking away. In college, I took multiple writing and journalism classes and I found myself writing several creative writing pieces a month and loving it! I am excited to bring this new found love for writing and content creation into my professional experience. I'm looking forward to working with brands, taking on their voice and identity to produce copy and creative that tells an impactful story .

Throughout my life, I have considered myself to be a people person. My parents always remind me that as a toddler I never played with toys, but instead wanted to talk to and watch people. I enjoy collaborating with others in a creative way to produce new content and ideas. I like an environment where people brainstorm and ultimately create unique ideas they can execute together as a team. Finally, as a result of my journalism coursework, I feel I can bring a unique perspective focused on story-telling to social media content creation.