My Experiences

Samantha Pfeffer

(781)386-7832; sam2282015@gmail.com

GOALS and ASPIRATIONS

I am looking to join a company or PR agency to employ my social media skills, creativity, and storytelling to develop brands. I love being around people and collaborating with others and view social media as a powerful way to engage people and bring them together.

TECHNICAL SKILLS

Adobe Premier, Photoshop, DaVinci Resolve, CapCut, Descript, Canva, Mailchimp, Word, PowerPoint, Excel, Microsoft365 Office, GoogleDrive, Google Docs, Google Slides, and Google Sheets

WORK EXPERIENCE

Social Media Intern, VOICE OF AMERICA NEWS CENTER, Washington, DC, Spring 2024

  • Create original content for X(Twitter), Instagram, Facebook, and YouTube, including photos, videos, and multimedia content for a weekly global audience of 354 million

  • Collaborate with reporters, producers, editors to ensure social content is posted accurately and quickly

  • Contribute ideas and develop multimedia content around major US holidays to enhance Voice of America’s digital platforms

  • Write compelling captions demonstrating strong news judgment and adhering to Voice of America’s social media best practices

Assistant Social Media Manager, MUHLENBERG WEEKLY, Allentown, PA Academic Year 2023-24

  • Developed social media content for The Muhlenberg Weekly Instagram account

  • Edited weekly newsletter for alumni, students, and other subscribers

Fellowship, EYE TO EYE NATIONAL (non-profit focused on neurodiverse students), New York, NY Summer 2023

  • Conduct research and interview neurodiverse students and specialists for a video presentation about the challenges neurodiverse students have with anxiety

  • Present findings at the Eye to Eye National Annual Young Leaders’ Organizing Institute, facilitating discussion about the challenges neurodiverse students experience

Social Media Intern, HILLEL, MUHLENBERG COLLEGE, Allentown, PA Spring 2022

  • Provide administrative support by creating flyers promoting organization events and programming

  • Write content for the weekly newsletter targeting students and alumni, highlighting upcoming initiatives, increasing organization's visibility

  • Collaborate with teams, to foster meaningful cross-cultural engagement throughout the Hillel community

Retail Assistant, SQUAM LAKE MARKETPLACE, Holderness, NH Summer 2022, Summer 2024

  • Work in a fast-paced retail and general store environment, assisting in a wide array of product merchandising (home products, apparel, food)

  • Assist customers with orders and answered customer questions regarding products for sale

EDUCATION

MUHLENBERG COLLEGE, Allentown, PA

  • Bachelor of Arts, Media and Communication, minor in Business Administration

  • GPA: Cumulative 3.3; GPA in Major 3.62; Dean’s List Fall 2023, Spring 2024

  • Student Organizations: Hillel (2020-24); Hillel Out-reach Chair, Student Executive Board Member (elected Fall 2022); Hillel Senior Programming: (2023-24), created and facilitated events for seniors

  • Study Abroad, SAI Florence Italy Program at Florence University of the Arts, Spring 2023